1935 Wings to beauty: Jacqueline Cochran Cosmetics

In 1935 Cochran founded her cosmetic line, Wings to Beauty, marketing products meant for a more active woman who wanted to have adventures but also look polished while doing so. The brand's use of "wings to beauty" and claim that a full beauty routine takes just a few minutes a day suggest that it was a brand intended for the busy go-getter. She considered her most successful cream, Flowing Velvet. It was possibly the first moisturizer on the market intended to replenish the skin in high altitudes and extreme travel distances - i.e. long flights. It was introduced around 1942 and the line expanded in the '50s to include face powder and lipstick.

Category:
Cosmetics

Completion Status:
yes

Patent Number:
N/A