1893 – Acted as the first “Aunt Jemima” in the World’s Columbian Exposition in Chicago.
Advertising
About This Innovation
* Green was one of the first African American models hired to promote a corporate trademark and became the advertising world's first living trademark. * She made her debut as Aunt Jemima at the 1893 World's Columbian Exposition held in Chicago, beside the "world's largest flour barrel" (twenty-four feet high), where she operated a pancake-cooking display, sang songs, and promoted the product. * She continued to work for the Quaker Oats Company for 20 years. * In 2014 a lawsuit was filed against Quaker Oats, PepsiCo, and others, claiming that Green and Anna Short Harrington (who portrayed Aunt Jemima starting in 1935) were exploited by the company and cheated out of the monetary compensation they were promised, seeking a multi-billion dollar settlement for descendants of Green and Harrington. * The lawsuit was dismissed with prejudice and without leave to amend on February 18, 2015.
The Invention
None found
Key Information
Category:
Advertising
Completion Status:
yes
Patent Number:
N/A
Co-Inventor:
None
Patent Information
Patent Number: N/A
Technical Specifications
None found
Collaboration
Co-Inventor: None