1893 – Acted as the first “Aunt Jemima” in the World’s Columbian Exposition in Chicago.

Advertising
Status: yes
Patent: None

About This Innovation

* Green was one of the first African American models hired to promote a corporate trademark and became the advertising world's first living trademark. * She made her debut as Aunt Jemima at the 1893 World's Columbian Exposition held in Chicago, beside the "world's largest flour barrel" (twenty-four feet high), where she operated a pancake-cooking display, sang songs, and promoted the product. * She continued to work for the Quaker Oats Company for 20 years. * In 2014 a lawsuit was filed against Quaker Oats, PepsiCo, and others, claiming that Green and Anna Short Harrington (who portrayed Aunt Jemima starting in 1935) were exploited by the company and cheated out of the monetary compensation they were promised, seeking a multi-billion dollar settlement for descendants of Green and Harrington. * The lawsuit was dismissed with prejudice and without leave to amend on February 18, 2015.

The Invention

None found

Key Information

Category:
Advertising

Completion Status:
yes

Patent Number:
N/A

Co-Inventor:
None

Patent Information

Patent Number: N/A

Technical Specifications

None found

Collaboration

Co-Inventor: None

Women Behind This Innovation