1951 - Development of the "party plan" system of marketing
Marketing
About This Innovation
* Wise developed the idea of personalized Tupperware Parties as opposed to selling Tupperware in stores * Became Vice President of Marketing from 1951 to 1958 * First woman on the cover of Business Week as recognition for her pioneering effort in “home parties” as sales events.
Key Information
Category:
Marketing
Completion Status:
done
Patent Number:
N/A
Patent Information
Patent Number: N/A
Technical Specifications
N/A
