Julie Aigner-Clark
Personal Information
Born: 1966 or 1967
Country of Birth: USA
Nationality: USA
Ethnicity: White
Education
Michigan State University BA English Literature & Secondary Education 1988; Trinity College-Hartford MA English Language & Literature/Letters 1991; University of London English Language & Literature/Letters
""Fear and doubt are always the biggest obstacles in starting a business. Is my idea good enough? Will others want it? But I really believed in what I was doing, and felt that it was a project I could attack on my own — or at least with little help and a relatively small expense. Probably the trickiest part for me was getting it into the hands of a retailer. I’d never marketed or sold anything before." (forbes.com); "I’m a book lover, and so I’m tremendously proud of being an author who has published more than fifty books in thirty languages. Granted, they were baby books! I’m also very proud to have made a positive difference in the lives of tiny kids. In the nearly twenty years since starting the company I’ve received thousands of letters from parents writing to tell me how much their babies have loved my products. And I really did start an entirely new industry." (forbes.com); "I’ve got a web site called mommymade.com, and it highlights my newest projects. I’ve been involved in a lot of philanthropic work, but am leaning towards some money making projects again. The Soft Skin Company is one of them. Our first product, Stretch Softly, is a maternity garment that allows women to keep important anti-stretch-mark oils on their skin without any absorption into the garments or other clothing. Keeping skin lubricated to avoid stretch marks is critical, and there’s nothing like it. As mentioned earlier, Baby Bytes is another start up I’m working on. You can think of it like a much better, more engaging Baby Einstein now that technology allows us to provide feedback to parents and interaction with babies." (forbes.com); "Be inspired by what you love. Don’t take no for an answer." (ideamensch.com); " I always like the word assassin, so I prefer cancer assassin got it a bit more strong and cancer survivor. I assassinated that beast." (inspiredinsider.com); "Yes, my motto is "Every wall is a door." (cnbc.com); “Áll my work was based on my instincts as a mom, as a teacher, as a lover of the arts.I just went with what I believed would work,” (denverwoman.com); "Baby Einstein does not hurt babies. It exposes them to classical music and poetry and art. I never claimed that putting a child in front of a video for hours on end would make them smarter, and any parent who would believe such a thing should not be a parent at all. As you probably know, some researchers have said that any television viewing by babies or young children is harmful; and because of this, my reputation has suffered. I made videos and wrote books that exposed babies to Mozart and Shakespeare and Van Gogh; and because of that, I’m being accused of harming children." (healthwellnesscolorado.com); "
— Julie Aigner-Clark
Professional Life
Field of Study: Educator; Inventor; Enrepreneur
Institution/Corporation: Baby Einstein; The Safe Side; Happy Appy; ParentPal
Degrees & Memberships: Member: Spartan; Board of Directors Warren Village (2016-19); Mentor/Big Sister, Big Brothers Big Sisters of America (2017); Wild Bird Rescue & Rehab (2018); Butterfly & Insect Pavilion (2020); Denver Botanical Gardens (2020)
Awards & Achievements
Awards: 2019 Michigan State University College of Arts & Letters Distinguished Alumni Award; Ernst & Young's Entrepreneur of the Year Award;
Achievements: 1996 creator of Baby Einstein, an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old; sold company to Disney 2001; 2005 to 2006, she started another company to help kids with Stranger Safety and Internet Safety, called The Safe Side with John Walsh; 2016 started another company which is similar to Baby Einstein called WeeSchool (originally created in 2013 as BabyBytes & name changed to ParentPal 2019 ); 2020 and 2021 wrote and narrated 3 stories on the Calm App (Azul's Sleepy Rainforest, Turtle Dreams, and Michael's Sleepy Farm);
is a former English & art teacher & as a stay-at-home mom wanted to expose her children to classical music, poetry, colors, shapes, and more so she created I Think I Can Productions which evolved into Baby Einstein
2004 diagnosed with breast cancer twice but is now cancer-free
after winning her cancer battle wrote a children's book published by Harper Collins called You Are The Best Medicine in 2010
was recognized by George W. Bush in the 2007 State of the Union Address
has appeared on TV shows including Oprah, The Today Show, Good Morning America, and The View, along with feature articles in USA Today