Tomima Lisa Edmark
Personal Information
Born: 1957
Country of Birth: USA
Nationality: USA
Ethnicity: White
Education
Stephens College BA Fashion Design 1979; University of Texas at Austin MBA 1983
"“People kind of made me feel like I was a one-hit wonder,” she recalls. “I wanted to prove I wasn’t. You always wonder, are you lucky, or are you talented?” (dmagazine.com); “Twenty-four hours in a day is a lot of time,” Edmark says, even as a single mom with two children. “When I hear, ‘I don’t have the time,’ I say, ‘Wrong. Be willing to take it on.’ ” (dmagazine.com); “Men go out and leverage their companies, bring in investors, borrow. I have a cookie-jar mentality. I wonder, though, if I let go a bit, if it could be a bigger pie. But women are not taught that. When I control it, I can make it work.” (dmagazine.com);"
— Tomima Lisa Edmark
Professional Life
Field of Study: Entrepreneur; Inventor
Institution/Corporation: The Andra Group; HerRoom; HisRoom; University of Texas at Austin
Degrees & Memberships: Member: Board of SPCA of Texas; Board of the June Shelton School & Evaluation Center;
Awards & Achievements
Awards: 1993 40 Under 40, Dallas Business Journal; 1993 40 Under 40, Entrepreneur Magazine; Texas Business Hall of Fame; 1993 named to 20 Most Confident Women in America, McCall's Magazine
Achievements: 1989 launched her blockbuster hair accessory, the Topsy Tail; also invented the Bowrette (1994), a barrette that turns scarves and ribbons into hair ornaments, and the Halo Hat, a collapsible rain-and-sun hat; 2000 founded Her Room an online lingerie business; 2002 founded HisRoom an online men's underwear company; 1991 established the Topsy Tail Corporation; 1998 established the e-commerce retail start-up The Andra Group; 2012 launched the exclusive Universal Cup Sizing™ System (UCS®) – a specialized tool to help women find their correct bra size across every brand available on HerRoom;
raised $5,000 to produce the injection mold for the Topsy Tail by writing a book on kissing
has written a total of 12 books on kissing, romance, gender studies & cigars
holds 23 patents