Ruth Marianna Moskowicz (AKA Mosco) Handler
Personal Information
Born: 1916
Died: 2002
Country of Birth: USA
Nationality: USA
Ethnicity: White
Education
UCLA; University of Denver 1935-36;
""When I conceived Barbie, I believed it was important to a little girl’s self-esteem to play with a doll that [had] breasts. Now I find it even more important to return that self-esteem to women who have lost theirs.” (Wikipedia); “I really think that the squeamishness of those designers—every last one of them male—stemmed mostly from the fact that the doll would have breasts. Even Elliot, who has an uncanny knack for correctly predicting what others will buy, feared that no mother would buy her daughter a doll with a chest,” (people.com); “Barbie has always represented that a woman has choices. Even in her early years, Barbie did not have to settle for only being Ken’s girlfriend or an inveterate shopper. She had the clothes, for example, to launch a career as a nurse, a stewardess, a nightclub singer. I believe the choices Barbie represents helped the doll catch on initially, not just with daughters—who would one day make up the first major wave of women in management and professionals—but also with mothers.” (thoughtco.com); “Every little girl needed a doll through which to project herself into her dream of her future,” she later recalled in an interview with The New York Times. “If she was going to do role playing of what she would be like when she was 16 or 17, it was a little stupid to play with a doll that had a flat chest. So I gave it beautiful breasts.” (allthatsinteresting.com); “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be,” she wrote in her 1994 memoir Dream Doll. “Barbie always represented the fact that a woman has choices.” (vulture.com); “One of my strengths is that I do have the courage of my convictions and the guts to take a position, stand up for it, push for it, and make it happen,” Handler wrote in her autobiography. “I can be very persuasive in getting others to see the light.” (antiquetrader.com); “I loved my children, but I wasn’t suited to taking care of a home,” Handler once said. (kveller.com); "It's important to embrace failure as part of the journey. Failure is a learning experience and a stepping stone towards success." (bookey.com); "
— Ruth Marianna Moskowicz (AKA Mosco) Handler
Professional Life
Field of Study: Businesswoman; Inventor
Institution/Corporation: Mattel; Nearly Me/Kimberley-Clark
Degrees & Memberships: Member: Los Angeles Music Center (founding member, 1965); Association of the University of Southern California;
Awards & Achievements
Awards: 1968 Woman of the Year in Business, LA Times; 1989 Toy Industry Hall of Fame; Volunteer Achievement Award, American cancer Society; Woman of Distinction, United Jewish Appeal; 1998 National Toy Hall of Fame; 1961 Outstanding Businesswoman National Association of Accountants; 1963 Couple of the Year (with husband Elliot), City Hope; 1971 Outstanding Woman, Ladies Home Journal; 1972 Advertising Woman of the Year, Western States Advertising Agencies Association; 1972 Brotherhood Award, Southern California Region of the National Conference of Christians & Jews; 2000 National Inventors Hall of Fame; 1997 Global Business Hall of Fame;
Achievements: 1959 invented the Barbie doll modeled after the Bild Lilli doll she saw in Germany; 1945 co-founded Mattel with her husband Elliot & business partner Harold "Matt" Matson; after her mastectomy formed Ruthton Corp., which manufactured a more realistic version of a woman's breast called Nearly Me, aiming to boost women's confidence regardless of their health;1975 received a patent for Nearly Me, a prosthesis made of material close in weight and density to that of natural breasts; created Ruth Handler Foundation which supports various programs and initiatives focused on education and entrepreneurship; her autobiography is titled “Dream Doll: The Ruth Handler Story” ; had a hand in developing the Chatty Cathy doll made by Mattel in the 1960s; 1976 she founded the Breast Cancer Research Foundation (BCRF);
the Handlers were forced to resign from Mattel in 1975 after the Securities and Exchange Commission investigated the company for falsifying financial documents
was the youngest of ten children
at age six months old, her parents sent her to live with her older sister Sarah & she remained with her until she was 19
worked at Sarah’s drugstore/soda fountain
Barbie was named after her daughter Barbara & Ken was named after her son Kenneth
was diagnosed with breast cancer in 1970 & had a modified radical mastectomy
the 1st Barbie sold for $3 & 300,000 (some sources say over 350,000) were sold the 1st year
was charged with fraud and false reporting by the U.S. Securities and Exchange Commission, pled no contest and was fined $57,000 (equivalent to $270,000 in 2024 and sentenced to 2,500 hours of community service
Barbie's full name is Barbara Millicent Roberts
paid $500,000 to become the sole sponsor of the Mickey Mouse Club in order to directly appeal to children instead of their parents
Mattel's first products were picture frames & doll house furniture
referred to herself as "Barbie's mom"
graduated from high school at 16 years old
as part of her mandated community service she started a foundation to help white collar criminals and disadvantaged young men access job training, while juggling her expanding prosthetics empire
was sued by the 2 Germans, Greiner & Hausser, who manufactured the Bild Lilli doll & eventually bought the rights from them
1 of Mattel's employees, John (known as Jack) Ryan, sued Mattel & claimed he was responsible for creating Barbie & it was named after his wife
no patents under Handler's name were located but 2 (#3009284 & 3277601) for dolls resembling Barbie were found under the name John W. Ryan
believed play was essential for a child’s cognitive, social, and emotional development, and strived to create toys that engaged and stimulated young minds
grew up a tomboy, thought "girl stuff" was stupid, & considered herself a loner
"America's Time Capsule," buried at the celebration of the Bicentennial in 1976 contains a Barbie doll
1980 sold her prosthesis company to Kimberly-Clark
dropped out of college in Denver at 19 and started working at Paramount studio as a stenographer/secretary
she & Elliot helped found Temple Isaiah in Los Angeles
faced antisemitism when growing up subsequently convinced her husband to use his middle name of Elliot instead of his given name of Isador & the nickname Izzy hoping to incur fewer incidents of antisemitism